What is news
Friday, 7 October 2005
The rebuilding of the company image is no small nor cheap process and McNealy is apparently pulling every stunt he can to keep the shareholders happy. This includes a very aggressive public relations campaign.
These campaigns, when they appear, are seldom reported as such. All the public gets are news stories that look to be generated by fascinating corporate activity. In fact, they are generated by PR people hounding the newspapers and magazines with all sorts of ideas for stories.
Looking at all the hype in the blogosphere before the Sun-Google announcement, I’m glad to say that the hype machine works in the blog world too.
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