Tom Rafferty on Web 2.0 Toolset

Ran into this interesting post by by Tom Rafferty with a run down of popular Web 2.0 tools a company can use to communicate with their audience.

The biggest takeaway from the talk is that Web 2.0 is democratizing the web, in a way beyond what 1.0 had to offer. One man one vote means that corporations are no longer in complete control of their message. They may have the money to spend on advertising, but this is always in competition with people who have the time to air their grievances and adulation publicly. Just as companies used to have media relations officer, and subscribe to media monitoring services, living in Web 2.0 means that companies need web monitoring services and a strategy to respond faster to key conversations that are happening about your company on the web.