I love lists, and occassionally a well-written lists deserves to be copied, and recopied, verbatim.
The following is from Drayton Bird, who has a list of 14 weapons of marketing (in the comments section).

Research
Advertising
Sales Promotion
Point of Sale
Packaging
PR
Product placement
Guerrilla
Word of mouth
Workplace marketing
Sales people
Experiential [sic]
Sponsorship
Cause related marketing

On top of this, audiences often overlooked but often more important than [...]

This is an amazing sales patter about a somewhat illegal plant. (Note: I’ve no interest in these substances, but I was searching for something else and ended up at a myspace page that embedded this audio). The MySpace page had affiliate links to a vendor that sells these.
Terence begins by telling the audience the attributes [...]