Ponzi 2.0 Schemes

Friday, 17 March 2006

Question to the audience:

“are resellable e-books rights the new Ponzi schemes of the 21st century? It simply doesn’t matter what the contents are, people are buying the rights to on-sell the rights to other people?”

Here’s an example: there’s one site which sells master rights to 75 e-books for $30. The titles aren’t even given, so the guy who’s paying the $30 is probably taking a punt they can sell the master reprint rights again. One site even touts that the products they’ll help you sell are master resale rights.

Just have a look at the e-book ads along the side of this Google search page.

Sounds fishy to you? It sure does to me. I’m an easy sceptic.

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The entry 'Ponzi 2.0 Schemes' was posted on March 17th, 2006 at 3:08 pm and last modified on March 17th, 2006 at 3:15 pm, and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Ponzi 2.0 Schemes”

  1. Bo Baquet writes:
    No. 1 — March 29th, 2010 at 9:36 pm

    On the other hand, private resale rights give resellers more freedom to do whatever they would like with the e-book. They can resell and modify the content of the e-book in any way that they see fit.

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