Characterizing Splogs
Wednesday, 24 May 2006
Why are people spam blogging?
Researchers Kolari, Java and Finin at University of Maryland reports:
- Creation of fake blogs from hijacked content for hosting profitable context-based advertisements
- Realize a link farm intended to unjustifiably increase the ranking of affiliated sites
Interestingly, here’s their splog detection approach:
- Splogs feature high paying Ad-Sense keywords
- Inbound links do not follow the power-law
- Pings all time time, instead of waking hours
- Splog baiting
via Phil Windley
