Chui’s counterpoint

Check out this self perpetuating viral link generation technique:

I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.

It covers:

• The best blogging techniques.
• How to get traffic to your blog.
• How to turn your blog into money.

I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.

Steal this technique and put it into your playbook.

What does a site do when they panic over lost PageRank after being caught selling text links?

Check out the footer on this site.

I’m sorry, I don’t have much time, but here are some quick notes. Source: Lessig’s lecture on corruption.
http://lessig.org/blog/2007/10/corruption_lecture_alpha_versi.html

Google’s seminal idea of pagerank follows directly from the model of scientific journals cross referencing and citing one another for authority. It didn’t take long for spammers to recognize that an easy way to game the system is to create more links. It turns out that the idea is not original at all.

[on video 32:29] It was found that companies were paying physician scientists to publish the same results of the same trials in different journals; under different author’s names, with no cross referencing

Another way to game Google was via Pay Per Post. Guess what? It’s not new in the drug industry either.

offering tens of thousands of dollars simply to reviews of a drugs efficacy - reviews they have never seen before and which were always favourable to the drug.