Archives for the ‘Marketing’ Category

Automated Comment Spam Algorithm

Randfish over at SEOmoz.org blogs on the beginnings of a technique to work out how much a site relies on comments for their inbound links.

Run a linkdomain command at Yahoo! with the following syntax; “linkdomain:url.com -site:url.com”, and record the # of results (sample for SEOmoz - 7810)
Run a linkdomain command at Yahoo! with [...]

Getting Customers to Call

How to Get Big Companies to Call, Buy and Beg for Your Products and Services. With a title like that, why wouldn’t one want to read David Frey’s free article.
Too many people are afraid of selling to big companies because they think that can’t get to the “big guys”. That’s simply not true.
David definitely walks [...]

Web Site Analytics now Free

Google is now offering Urchin analytics free for all, regardless of whether you use Adwords or not. Now that the feature-set is wide open, does anyone want to clone a Free version?

Easy to Start, Easy to Fail

Kurt is didn’t emphasise enough the reason most startups are going to fail is because there are going to be a lot more startups.
The way I read the long tail graph, the head of graph is not the megagazillionaire company, but the millions of people going about starting up companies, testing the relevancy [...]

The Return of Microsoft

The Juggernaught awakens. Microsoft’s weaknesses of late is not due to a lack of product offering, but rather, it’s suffering from mind-share-itis. This point is brought home when the CTO starts talking about enabling grassroot-user collaboration, rather than product development.

MSN adCenter Pay-Per-Click

Gary Stein of Jupiter Research pointed to Kevin Lee’s writeup of MSN AdCenter, and questioned whether the cost of management of trying to target specific demographics can become too high.
I can’t remember the source, but I read that direct marketeers usually do not make any money from their first mailout. After accounting for conversion [...]

What is news

John C. Dvorak writes:
The rebuilding of the company image is no small nor cheap process and McNealy is apparently pulling every stunt he can to keep the shareholders happy. This includes a very aggressive public relations campaign.
These campaigns, when they appear, are seldom reported as such. All the public gets are news stories that [...]

Problem-Oriented Marketing

Nice write up at tendocom.com on thought leadership. Ideas here can really help to focus IT on the end-user, not on the technology itself.