14 Weapons of Marketing
Thursday, 13 November 2008
I love lists, and occassionally a well-written lists deserves to be copied, and recopied, verbatim.
The following is from Drayton Bird, who has a list of 14 weapons of marketing (in the comments section).
- Research
- Advertising
- Sales Promotion
- Point of Sale
- Packaging
- PR
- Product placement
- Guerrilla
- Word of mouth
- Workplace marketing
- Sales people
- Experiential [sic]
- Sponsorship
- Cause related marketing
On top of this, audiences often overlooked but often more important than the average customer were
- Employees
- Distributors, retailers, brokers, intermediaries
- Shareholders
- Your staff - especially your sales force
