Factors in IT decision-making

Interesting study commisioned by Google on SMB buying behaviours for IT products. In order of importance:
  1. Reliable 73%
  2. Integrates easily with existing systems
  3. Service/support
  4. Appropriate for a company of my size
  5. Flexible  44%
  6. Inexpensive to service/ maintain
  7. Lower cost 37%
  8. Requires minimal training/ education
  9. Company is a well-known, established brand
  10. Scalable
  11. Includes comprehensive training/education
  12. Discounts/promotions
  13. Have purchased from company in the past 27 %

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Published:
12.13.09 / 10am
Category:
General