14 Weapons of Marketing

I love lists, and occassionally a well-written lists deserves to be copied, and recopied, verbatim.

The following is from Drayton Bird, who has a list of 14 weapons of marketing (in the comments section).

1. Research
2. Advertising
3. Sales Promotion
4. Point of Sale
5. Packaging
6. PR
7. Product placement
8. Guerrilla
9. Word of mouth
10. Workplace marketing
11. Sales people
12. Experiential [sic]
13. Sponsorship
14. Cause related marketing

On top of this, audiences often overlooked but often more important than the average customer were

• Employees
• Distributors, retailers, brokers, intermediaries
• Shareholders
• Your staff – especially your sales force