“The Method – A Writer’s Handbook“, Lowell Tarling. ISBN 1 877029 22 X.
I highly recommend this for anyone writing a blog. Lowell demonstrates the application his method from page one, where he announces:
“You’ve got to grab hold of your audience quickly because they’ve got plenty of things to do instead of reading your stuff. Writers of letterbox mail have got about three seconds, then they’re dead. You have more – though not much more – time.
Get those words on paper first, then see what you can do with them later. Write while drunk, edit when sober.”
He goes on to teach his 17-step method, and is through by page 68. This is the book for busy writers.